05/10/2016
Into this.

Words by

Tara Smith

So this may be our favourite Nike campaign yet.

Inspired by female athletes, Nike has dropped a campaign fronted by ex-VS model and Rio 2016 torch runner Iza Goulart, who is clearly winning at life.

The collection itself was inspired by the first ever women’s Olympic marathon champion, Joan Benoit Samuelson. Also winning at life.

Eight new styles feature speed stripes, jacquard-woven material and all-black leather, taken from the iconography of Benoit Samuelson’s 1984 race.

In case you missed that point, ALL-BLACK LEATHER will feature on four styles. The other four will incorporate pinks, purples and greys, which is slightly less important.

You can get your hands on the Beautiful X Powerful Premium Leather collection from October 6, while the Beautiful X Powerful Jacquard collection is available from December 1.

nike.com

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