02/12/2015
Never okay.

Words by

Veronica Stanford

With the mass amount of online retailers and huge international sale days such as Click Frenzy, it’s no surprise some brands are trying to stand out.

Unfortunately though, one retailer has used a pretty awful tactic in promoting its Black Friday sale.

Singapore-based e-retailer, SuperGurl, is facing a huge amount of backlash after their website and socials published artwork with suggestive imagery and a shop now link which said "rape us now."

Quickly taken down after much uproar, the brand’s creative director Jordus Lim seemed to shift the blame onto the team's graphic designer.

"I have failed to review my Graphic Designer’s work before approving the image to be displayed on our site," Lim said in his apology.

The image has since been removed, but of course, not before it could be captured and shared by multiple people.

shopsupergurl.com

Leave a comment

Related

Because shopping IRL is so much more fun than online.
A favourite of ours for a little while now.
Blending the lines between fashion and art.
Not your standard retail store.
It’s like a hole in our heart has finally been filled.
To those doing Christmas from the other side of the register.
Faultless glamour, effortless style.
Because you just don't get the credit you deserve.
With over 600 stalls, we thought you might want some help.
Young Retailer of the Year nominations are now open.
Because we can benefit from Black Friday too.
Justa Local Store is as passionate about giving back as they are about fashion