So, totally, clueless.

Words by

Elle O'Donnell

We are always looking forward to Opening Ceremony’s next contribution to the world of fashion, and this is why.

The mega label/retail store has pulled together a Clueless-inspired shoot to celebrate 20 years since the world saw tartan, knee high socks and mini back packs in a new light.

Enter lookalikes for Alicia Silverstone and Stacey Dash a.k.a Cher and Dionne. Oh and their totally clueless friend Tai (Brittany Murphy).

The shoot is styled entirely in gear available at OC, including Jennifer Behr, Adam Selman, Christopher Kane, Moschino, Kenzo, Couregges, Toga Pulla, Alexander Wang and their own in-house label.

It puts a modern spin on the classic Clueless styles, with a little more mod street style as we remember that high-school film that made a rather permanent mark on fashion culture. 

Bubblegum pink and Cher's signature yellow definitely dominate the colour palette, with bows, ribbed knits, vinyl jackets and some high-waisted wonders also making an appearance. 

For the full shoot and credits head to the OC website.


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