Words by

Amber De Luca - Tao

In terms of positive body image, it seems things in the fashion industry are changing for the better.

In many aspects, the business is becoming more and more diversified, with models of varying body sizes, ages and backgrounds.

The latest retailer to jumo on the bandwagon is H&M’s sister brand, & Other Stories. It has just released its For Women, By Women campaign.

The one word we use to describe it is natural. The women are not airbrushed, display full body hair, scars, tattoos and pose in a manner that appears unforced and inartificial.

& Other Stories’ goal is to remind women that everyone’s shape is indeed unique and beautiful.

Hopefully in 2016 we'll continue to see movements like this.


Leave a comment


Even Vogue editors don't think it's relevant.
I’m not even sure if we’re doing it to appease the patriarchy anymore.
It’s ridiculous to think a tee can effect change.
It's called 'Women are the Future', for starters.
A detailed account of every time you’ll cry like a baby.
You know it, I know it. So let’s do it.
Could this be bigger than their Alexander Wang collab?
We can finally get our hands on a pair of those kiss print knickers.
It's hot, in every sense of the word.
Because festival attire is super original...
H&M and Alexander Wang's sporty collab will have you loving sports luxe even more
Saving the world, one Canadian tux at a time.
After Rihanna yesterday graced NYFW in a two-piece grey Alexander Wang x H&M ensemble, Vogue Netherlands has released more...