16/12/2015
Photoshop-free.

Words by

Amber De Luca - Tao

In terms of positive body image, it seems things in the fashion industry are changing for the better.

In many aspects, the business is becoming more and more diversified, with models of varying body sizes, ages and backgrounds.

The latest retailer to jumo on the bandwagon is H&M’s sister brand, & Other Stories. It has just released its For Women, By Women campaign.

The one word we use to describe it is natural. The women are not airbrushed, display full body hair, scars, tattoos and pose in a manner that appears unforced and inartificial.

& Other Stories’ goal is to remind women that everyone’s shape is indeed unique and beautiful.

Hopefully in 2016 we'll continue to see movements like this.

stories.com/us

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