A look at PAI's first steps.

Words by

Roula Abi Dib

Theres a story behind every creative. Where they came from, how it all started, what inspire them the most... but rarely are these stories shared. So Puma Australia is back with its First Steps campaign which does just that.

The first campaign flick for 2016 follows the journey of Melbourne creatives Angie Pai and Adrian Bressanutti, the masterminds behind PAI.

In recent years PAI has become one of Australias most exciting and talked about new labels. The video follows the Angie and Adrian around their studio while they talk collaboration, inspiration and their process. 


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