PANDORA’s new TV commercial promotes women and their uniqueness, and we’re all over it.
The message behind Forever Friends is that jewellery isn’t merely an accessory, it’s a form of self expression.
While the campaign celebrates a women’s individuality, it also promotes the collective power of women when bonding over differences, challenges and uniqueness.
The commercial follows a group of friends, who meet up to stay in a mountain-top cabin. They eat, drink, dance, laugh and cry together.
Shot in Italy, the video reads less like a TV commercial and a little more like a short film.
Check it out for jewellery inspo and bestie goals.