To dye for.

Words by

Veronica Stanford

Patagonia is doing good things right now. Last month, it came out on top of the 2017 Ethical Fashion Report for minimising the risks of forced labour, child labour and exploitation through its supply chains.

Now it's looking toward sustainability, with the release of its Clean Color Collection.

Designed for both men and women, the entire collection has been dyed naturally. Sage and tan-hued clothing were dyed using mulberry leaves, pinks result from prickly pear and pomegranate, and darker shades come from biowaste, such as agricultural residue.

The colours were all sourced from California-based company, Swisstex, which offers natural and sustainable alternatives to chemical dyes (that are often toxic).

It’s an important step forward, as textile dyeing in countries like India and China often results in high amounts of untreated wastewater dumped into local streams and rivers.


Leave a comment


A look at the generation of local labels championing local production.
With soul, creativity and love.
Social responsibility never looked so good.
File under cute present ideas.
Think of it like making better friends with the labels you already love.
Due to intense global competition and a devaluation of the US dollar.
The future of sneakers is looking very sustainable.
Good tunes, good vibes, good time.
Quite frankly, it isn’t that simple.
Because it can be really confusing out there.
It only takes a hashtag to join a revolution.
Upcycled fashion like you've never seen.
Saving the world, one Canadian tux at a time.