Welcome to my crib.

Words by

Tara Smith

Having recently announced his co-ownership of G-Star Raw, Pharrell has cemented his rightful place on the denim throne.

In full MTV Cribs style, he invited a bunch of mates and press over to show off his new denim home, the RAW Factory.

Among the guests were pals A$AP Rocky, Miguel and Lion Babe, who were given a personal tour of Pharrell’s new pad.

Guests were given an all-access peek inside the brand’s HQ, including their archive of vintage garments, an in-house atelier and a denim lab.

The event follows Pharrell’s recent promotion to Head of Imagination, which we think is a fancy way of saying creative director (but we can’t be sure).

It basically means he’ll be responsible for shaping the new direction of the brand in future, meaning there are some very exciting things to come.


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