Icon after icon.

Words by

Bailey Jones

Hold onto your hats, because Pharrell Williams has given us something else to be happy about.

Since 2016, Pharrell has been co-owner of G-Star and as Head of Imagination (yep, that's his official title) and he has done some pretty cool things. Including the unveiling of a unisex denim line

In celebration of G-Star’s Elwood jeans, Pharrell, Adwoa Aboah, Jean Campbell and Lennon Gallagher have teamed up to front a new campaign. It shows how different people can inject their own style into an iconic pair of jeans.

“For this campaign, we specifically chose outspoken individuals with their own sense of style,” said Pharell in a statement.

The video footage is brief but drives home the main point, which is that alongside individuality, we need to be mindful of “inclusion” and “unison.” 

You can get your own pair of Elwood jeans at G-Star Raw. 


Leave a comment


Now Pharrell can add environmental designer to his resume.
2013 was year of The Pharrell. Creative/innovator/extraordinaire, last year saw Williams sing on the year’s two biggest records.