Pharrell Williams just can’t stop kicking goals. Only a few weeks ago, news revealed he had bought controlling stakes in Billionaire Boys Club and ICECREAM. And as of last night, he owns a stake in esteemed Dutch denim brand G-Star RAW.
This partnership comes after two years of collaboration. G-Star has been working with Pharrell’s sustainable company, Bionic Yarn, which aims to transform plastic bags into denim.
With talent in design ethos and creativity (just another tick on his résumé), Pharrell’s involvement with G-Star seems to be a natural fit. Both are invested in an aesthetic that is raw, pure and innovative.
This partnership will ensure Pharrell’s imagination and drive for sustainable production is pushed to the limits.