We all look better with a filter so perhaps that explains Proenza Schouler’s Fall 2014 campaign.

Shot by David Sims, the warm lit pics show a softly glowing Julia Bergshoeff in instantly recognizable pieces from the Fall 2014 range. Thoroughly modern prints from the collection are juxtaposed against simple backdrops, with clever use of line and shape to capture the label’s signature youthfulness. The fact that probably Bergshoeff is still in high school probably helps too. Damn that dewy, youthful 16-year-old skin.

Three distinctive looks from Proenza’s Fall runway star in the campaign, as well as their pointed “it” brogues of the season. But interestingly the collection’s deep blues and greens are ignored. Maybe they just don’t go with a Valencia filter.


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