Time to wrangle your denim together.

Words by

Veronica Jenkinson

If the line-up isn’t enough to get you to Sugar Mountain festival this year, we may have another incentive.

The good people at Wrangler will be hosting a charity Denim Exchange smack bang in the middle of the festival. The idea is for lovers of denim to exchange a pair of (wearable) jeans, shorts or a denim shirt for a pick from Wrangler’s brand new range.

And if getting a new pair of threads still is not enough, all the exchanged denim will be donated to the Salvation Army for resale. As well as a selection of new products from Wrangler that will be distributed throughout the Salvation Army’s youth network. So even those who can’t normally afford it can join in the fun.

Added bonus, you can head into General Pants and exchange your denim for 20% off the new range and a chance to win yourself and a friend tickets to the VIP “executive sweet” at Sugar Mountain Festival 2016.

The festival, held at the Victorian College of the Arts, celebrates the best in cutting-edge music, art and food from Melbourne, Australia and around the world. This year’s line-up includes Kelela, Julio Bashmore, Hot Chip, Courtney Barnett, Total Giovanni, Royal Headache and loads more.

So once you've finished dancing it out, don’t forget to trade in your pants at the Wrangler Denim Exchange. It’s one of those win, win situations.


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