This year marks the 25th anniversay since the beginning of seminal TV series/pioneer of the term 'unliable characters' Seinfeld, so it only makes sense that Jerry Seinfeld stars in Rag and Bone's Spring/Summer 2015 lookbook. Right? 

The American label has released a stunning but simple campaign starring some famous faces (including basketballer Carmelo Anthony, photographer Glen Luchford and both the designer's wives) and showcasing the classic cuts in a parred back light. 

But back to Seinfeld. He sure has come a long way from the dad jeans/K-Mart sneakers combo, yeah?


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