25/06/2015
About time.

Words by

Anna Shang

2015 has seen our favourite bad gal drop a badass single, make a badass appearance at the Met Gala and now potentially launch an equally badass clothing line, '$CHOOL KILLS'. 

According to an anonymous source, RiRi's company Roraj Trande, LLC last month filed to trademark $CHOOL KILLS with the U.S. Patent and Trademark Office, under various clothing and accessories categories.

Reportedly, early plans for the label will focus on an accessories line, with a full collection of clothing to follow.

“$CHOOL KILLS will be an accessories range covering everything from tote bags to purses, and later on, fashion,” the unknown source told Grazia

As Puma’s creative director, recipient of the CFDA Fashion Icon Award and having designed a line for River Island, it was a matter of time Rihanna ventured into her own world of fashion. 

You go Bad Gal.

Leave a comment

Related

Curious Birdy & S.Rush collaboration collection.
That Rihanna reign just don't let up.
Catch the last of the summer rays.
An in-depth look at the woman behind the label.
All of the moments when our passion 4 fashion went horribly wrong.
Horn-rimmed glasses and leather shoes.
We challenge you to find a cuter photoshoot.
The kids are all white.
The newest label to hit the streets.
Accessories designed locally.
Count on extraordinaire Dion Lee to deliver the goods.
Retail therapy that's good for the heart.
Young Retailer of the Year nominations are now open.
Sydney sidewalks burst with bright patterns and bold silhouettes
The hamburger of hamburgers is getting its own fashion line.
Snap up a bargain from the comfort of your own home.
This is the only time 'juxtaposition' can be used more than once.
Puma is playing with the big boys (or should we say girls) this year.
The ultimate addition to your wardrobe staples...in more ways than one.
Samantha Farrugia is a designer, artist, spiritual leader, animal welfare supporter, and absolute do-gooder.
After a rough year of being blamed and shamed, Terry Richardson makes a comeback…this time in front of the camera
Something about our upcoming summer style has Fresh Prince of Bel-Air, Beverly Hills 90210, and a little bit of early '90s...
The time has come for LIFEwithBIRD's Melbourne warehouse sale.
A match made in Swarovski-studded, fluff-balled, gold-dusted, cherry-cola heaven
Internet and fashion collide.
Representing the iconic Australian beach culture, SABO Skirt and It's Now Cool know how to do hot weather
The sports luxe trend is on a high with Maikel Tawadros's latest collection.
There's more to Miss Kleckley's latest collection than meets the eye...
Get spring racing ready with Hawes & Curtis.
Fashion designer, Fleur Wood's new book Food Fashion Love is set to hit stands on September 24
Every dad has a signature style, but some are dorkier than the rest.
Kelly Osbourne has a story to share with us.
Bold colours, traditional patterns and modern designs come together for unique label Asiyami Gold.
Topshop Topman announce the super cool kids they've got on board as ambassadors for their big Emporium store launch.
Nike Roshe Run Premium Jacquard iD sneakers are the shoes you've been dreaming of.
This emerging New York Unisex street wear label was born out of a passion for colourfully kitsch 80s prints. Their latest...
The Melbourne International Film Festival is upon us once again, bringing a slew of fashion and music documentaries to the mix....
Ex-RMIT fashion students and Melbourne creative cuties, Kate Renoylds and Amanda Cummings have been curating fresh designs under...
Bassike by name, but not basic by nature.
Whether you’re a wannabe bride or fashion lover, this is your chance to chat to celebrated designer Akira Isogawa.
Everyone the world over just amped up their squat regime.
New label, Skodia, has released a beautiful new lookbook for their maiden collection.
An imaginative new project between Romance Was Born and the NGV will have your inner child desperate to come out to play.
Undressed: 350 years of Underwear in Fashion explores and celebrates the not-so humble undies.
Fashion, art and nature combine in this editorial by Agnieszka Chabros.
Michelle Tran and Jade Leung shoot with Cassie from London Management. We caught up with Cassie and chatted about modelling and...
When you step into a pair of ROC shoes you have to be pre­pared for an adven­ture. Their lat­est streetwear col­lec­tion ROC NEO...