Everything she touches turns to cool.

Words by

Eliza Sholly

Is there anything Rihanna can’t do? Obviously not.

According to The Hollywood Reporter, the singer has launched a beauty and styling agency called Fr8me.

The LA-based agency will beautify artists for commercials, editorial shoots and red carpet events.

“Hair, makeup and styling play an important role in creativity,” Rihanna said of the project. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”

“We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills!” she adds.

Already on board are some long time favourites from her team, including makeup artist Mylah Morales. Notable stylists and hairstylists have also been signed, handpicked by RiRi to represent her name in this new business venture.

This isn’t really surprising considering everything she touches turns to cool.

To celebrate our queen, we have put together some of our favourite looks from over the years. We hope this is just a taste of what's to come with the launch of Fr8me. 


Leave a comment


What if you started to dress so that you felt comfortable, instead of skinny?
A few musings on the future of fashion.
That Rihanna reign just don't let up.
Puma is playing with the big boys (or should we say girls) this year.
Something about our upcoming summer style has Fresh Prince of Bel-Air, Beverly Hills 90210, and a little bit of early '90s...
Westfield style ambassador, Giuliana Rancic has arrived for her most anticipated Aussie visit yet