17/12/2014
Rihanna’s got a new role at Puma.

Words by

Arianna Lucente

@badgalriri is all over Instagram with pics announcing some pretty big news. Turns out she signed “on the dotted line” to be Puma’s new Creative Director for their women’s line.

Monday saw Rihanna fly to Puma’s headquarters in Herzogenaurach, Germany. She spent the day choosing colours, styles, and chatting about the line’s direction. Because that’s what Creative Directors do on their first day. Seems like RiRi will be customising classic Puma styles, as well as adding new stuff to their product portfolio.

Puma’s CEO, Bjørn Gulden was pretty chuffed to have Rihanna on board.

“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand… Rihanna was a natural choice for us.”

We’re excited to see what she’ll bring to the table.

au.puma.com

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