Words by

Veronica Stanford

Grammy award winner and all 'round cutie Sam Smith is “so honoured and ecstatic” to turn his talents (and his quiff) to the world of high-end fashion.

It has been announced that Smith has teamed up with fashion house Balenciaga for its Autumn/Winter menswear campaign. Balenciaga, as fronted by creative director Alexander Wang, has opened the campaign with a short video shot by Josh Olins.

The one-minute affair shows Smith giving modelling his best ‘dark and mysterious’ poses. Daymmm.


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