The social media hype has begun.

Words by

Arianna Lucente

ICYMI, Balmain’s creative director, Olivier Rousteing made a big announcement on the Billboard Music Awards red carpet.

Balmain are collaborating with H&M. It’s a pretty big deal.

Olivier was flanked by Kendall Jenner and Jourdan Dunn, who were both wearing looks from the collab. The collection won’t drop until November 5 so you can expect many many months of hype on social media.

And the first little tidbit has arrived. H&M have uploaded a lil’ gallery of Kendall and Jourdan getting ready for the event. We get to see some pretty nice close-ups of the pieces they wore, a snapshot from the fitting process and serious model shots in a hotel hallway.


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