Puma has recruited Selena Gomez as its newest brand ambassador, taking to Instagram to announce the news.
The $30 million contract has sealed a long-term collab, which will see Selena’s creative input in product design and marketing campaigns.
Puma’s Global Director Adam Petrick says: “Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model.”
"With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer.”
In celebration of the partnership, Puma has already tapped the singer for its latest campaign.
It features the brand new Phenom sneaker, giving us a glimpse of the upcoming women’s release.
Though there’s no word on any dates, the imagery tells us we’re going to have another black upper to fawn over super soon.