Spell Byron Bay shot its latest campaign with literal goddess Shanina Shaik
Bohemian Rhapsody.
The new Spell & The Gypsy Collective collection is about as Australian as you can get.
Firstly, it is modelled by supermodel and homegrown talent, Shanina Shaik, and secondly, it was inspired by some pretty prevalent Aussie films.
While designing, the sister duo Isabella and Elizabeth filled their mood boards with images from classic Australian films. Both Picnic at Hanging Rock and The Man from Snowy River were heavy influences.
“Once we found the location, we knew it had to be Shanina. She’s worldly and exotic but also quintessentially Australian (she grew up in Bacchus Marsh, Victoria),” said Elizabeth.
“Shooting an Aussie muse in the iconic outback, what could be more perfect?”
Titled Revolver, the collection is synonymous with the whimsical, vintage prints that Spell has become famous for. The collection boasts bold, electric-tangerine floral prints alongside flowing lace and pastel crochets.
If Shanina doesn’t make you want to buy this, we don’t know what will.
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