Words by

Anastasia McInerney

First it was the campaign with Shanina Shaik that got us excited.

Now, Spell & The Gypsy Collective has got our attention yet again, launching its very first foray into swimwear.  

It’s time to get acquainted with Isla Bay.

Perpetuating the gypset lifestyle Spell is all about, Isla Bay features swimwear designed to be the perfect travelling buddy. 

Styles feature the label’s vintage-inspired prints, with a few cheeky cuts thrown in the mix. 

As for the campaign, it’s set on the Greek island of Santorini, shot on 35mm film by Wolf Club Chronicles’ Brydie Mack. 

For a little more island dreaming, check out the campaign video below. 


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