30/08/2016
Prob the coolest fragrance ad ever.

Words by

Veronica Stanford

The creative directors behind Kenzo have just dropped an epic campaign for the brand’s first foray into fragrance.

The Kenzo World campaign comes as a short fashion film by Spike Jonze, which closely mimics his music video for ‘Weapon of Choice’.

Titled My Mutant Brain, the video stars Andie Macdowell’s daughter, Margaret Qualley, who gives Maddie Ziegler a run for her money on the dancing front – that’s probably thanks to the fact that it was choreographed by Ryan Heffington (the same guy who choreographed Sia’s ‘Chandelier’).

The video is all expensive functions, fancy dresses, insane dancing and more facial expressions than a cheerleading squad.

kenzo.com/en