HooDooLouLou’s handcrafted jewellery blends ancient techniques with modern minimalism.
Made from recycled silver and locally-sourced gemstones, founder Laura McKay creates pieces with intrinsic imperfections. Covering everything from staples to statements, each neckpiece and ring changes subtly over time, reflecting the life of the wearer.
HooDooLouLou’s handmade process works to maximise limited resources and sustainably-sourced materials, challenging wearers to think about conscious living.
Designed to complement a variety of tastes and lifestyles, HooDooLouLou’s contemporary accessories are timeless and will outlast passing trends.
Originally published in Fashion Journal issue 157.