08/01/2016
Crawford. Schiffer. Turlington.

Words by

Fashion Journal

Yeeeeeessss Balmain.

As the cool young Insta celebs continue to dominate the high-fash campaigns, Balmain has taken it old school in a refreshing move. The label has tapped the all-time greatest supermodels ever to front its latest campaign.

Think Cindy Crawford, Naomi Campbell and Claudia Schiffer.

The campaign features a lot of upward head tilts (presumably because their skin ain't as taught as it once was), but proves that these icons have stillll got it.

Balmain creative director, Olivier Roustieng, gave a glowing review of the ladies, even going so far as to throw partial shade at the current squad of supermodels. 

“I felt like I was dreaming as I was watching the photo shoot, because I knew it was going to be something iconic that I would never forget. You realize working with them, it’s another way than working with the models of today. They know so much about themselves. Their career is so strong. They know their bodies so well. They move at the same time that the camera is moving,” he said.

Wowee. You can check the pics above.
 

Leave a comment

Related

I'll tell you what I want, what I really really want.
Ft. the Jenners, the Smalls, the Hadids and the Cabrals.
“It is inspired by the secure and powerful women that I see around me and admire so much.”
Denim this wide should be an endangered species.
Our favourite fashion friendships of all time.
The Backstreet Boys are coming back, awright.
Let’s go down to the tennis court…
Kitchen furniture turned fashion.
Mostly '90s pieces. They’re beyond amazing.
The 90's inspired look we've all been craving
As Biggie Smalls once wisely remarked, "Every cutie with a booty want a COOGI".
Guaranteed to make you feel like a Spice Girl.
THE Central Perk from Friends, that is.
Like the celeb posters once taped to your bedroom wall, there is something unmistakably 90’s about this shoot.
Aqua, the technicolour '90s dance pop group that brought us bubblegum gem 'Barbie Girl', have announced that they...
Coming soon to a coffee table near you, the impossibly cool Chloe Sevigny has revealed she is releasing a book.
Butt-hugging pieces of denim nostalgia.
Because who really ever got over them anyway?
Iggy Azalea is developing her fashion chops quick.
Wildfang are 21st century kids with a '90s aesthetic.
Twenty years after Kate Moss made a name for herself straddling Marky Mark in a pair of Calvin Klein jeans, her little sister has...
UNIF will make you nostalgic for that dreamy, perfect summer that you never had.
They had very floppy hair and whinged a lot, but the Dawson's Creek kids were the coolest.
David Lynch's Twin Peaks defines eeriness.
Only brands who have a rich history in the streetwear scene can inspire the kind of nostalgia that Nike does.
Nick Cave will embark on a rare solo tour of Australia later this year.
Liv Tyler was the Mas­ter of the Midriff.
Remem­ber when the Spice Girls were cool?