And it rules.

Words by

Zoe Beer

Stella McCartney’s Summer campaign has arrived with all the uplifting vibes of her previous collections.

Collaborating with contemporary artist, Urs Fischer, the overlayed message ‘All is Love’ holds extra power, with the campaign released on the day of Donald Trump’s inauguration.

“I want these images to be uplifting and have a positive message; all we have at the end of the day is love,” Stella said of the campaign.

A three-part mood film also joins the campaign. Watch the first instalment, titled Trust, below.


Leave a comment


Lines between empowering and overly-sexualised are being blurred.
Oh (Chanel) Christmas tree, oh (Chanel) Christmas tree.
Ft. adidas, Stella McCartney, Calvin Klein Performance, Rick Owens, Maison Martin Margiela.
This is the only time 'juxtaposition' can be used more than once.
A natural though surprising choice.
Designer sportswear priced at a penny.
A dampened Ward fronts Prada Spring 2015.
Representing the iconic Australian beach culture, SABO Skirt and It's Now Cool know how to do hot weather
The fierce rapper dresses 'so fancy' for Forever 21's Christmas special
Another reason for another Nike addition to the wardrobe
The label has unveiled its second campaign for Fall featuring a new breed of cool kids.
Band of Outsiders are in with their latest campaign
Ali Michael and Marcel Castenmiller play house in Urban Outfitters' latest campaign.
sass & bide once again prove they are ahead of the game.
London retailer River Island has dropped a series of sophisticated snaps for its FW14 campaign.
Stella McCartney has dropped the campaign images for her Fall/Winter 2014 collection.
We all look better with a filter so perhaps that explains Proenza Schouler’s Fall 2014 campaign.
The environmentally conscious UK designer once again collaborates with adidas for an innovative collection that's all about...