15/09/2016
Huge.

Words by

Eliza Sholly

On the streetwear scale of what’s cool, Gosha Rubchinskiy ranks pretty high.

Just ask the staff of Dover Street Market, as they will attest to the cult-like queues that his launches attract.

Despite this, little is known about Rubchinskiy himself. He shies away from the spotlight, preferring the company of the skater community, artists and the young creatives that he collaborates with.

One of these collaborators is Tolia Titaev, a professional skater, friend and muse to the designer. So much so that the duo is starting a new label: PACCBET.

“We started to play with the notion of PACCBET and realised it was a perfect name for us! PACCBET (RASSVET) means sunrise. РАССВЕТ is a power, the beginning of a new day. A new day, a new life, a new world,” Titaev told Dazed about the label.

“The idea of PACCBET originated a couple years ago when we started thinking about creating a new Russian skateboard brand. We had tried to make a few skateboards by ourselves in the past, with other names, but every time it was a disaster and we never managed to finish the projects.”

Designed by Titaev himself, the debut collection ticks majority of the functionality boxes, comprised of T-shirts, sweatshirts and skateboards. And like Rubchinskiy’s label, PACCBET is produced by Comme des Garçons.

“We designed clothes to skate in. It’s mean streetwear I think.”

The range drops in Dover Street Market and at Paris Trading Museum on September 17.

[Via Dazed]

Leave a comment

Related

For when you want look like the most Instagrammable version of yourself.
It’s pronounced ‘vet-Mahn’ and it’s now here for men.
It’s all fun and games until a lawsuit comes knocking.
$500 for a trip to Neverland.
Cultivating collaboration.
They're a whole new level of cool.
The newest label to hit the streets.
Minimal streetwear with SONY inspired graphics (yes, like the electronics).
See Flanders repping Yeezy and Bart looking steez.
All about that Lower East Side.
How we want to dress this season.
G Star Raw launches at Melbourne's Emporium.
You have one week to save your pennies.
There's a new member of The Mickey Mouse Club.
For whatever reason, there is not a plethora of female-skewed skatewear and streetwear brands out there.
Need Supply Co. is a Virginia-based streetwear emporium that began sourcing vintage Levi's in the 1990s, before moving on to...
We're excited about this one.
Don’t fret Aussies. You can purchase these trackies online.
Kinfolk is cool. The New York/L.A/ Tokyo-based label aim to create the kind of apparel they always wanted to buy but couldn'...
London based retailer and game-changer The Goodhood Store has released its Spring Summer 14 lookbook, proving that its streetwear...
Following their recent tradition of championing cool, creative women, Puma has teamed up with illustrator Sophia Chang to release...
Price of Fame is our newest go-to brand for wearable men’s staples and sleek basics.
The Quiet Life is a rare streetwear brand that actually thinks about their female customer.
adidas Originals inject colour and bold prints into their latest collection for winter.
The new Misbhv collection is jam-packed full of energetic attitude.
As well as showing us just how much fun can be had with a green screen, Orphn’s A/W ’14 collection is understated, uncluttered...