Keeping it minimal and just the way we like it.

Words by

Elle O'Donnell

Being relatively new to the shoe game, Swedish footwear and accessory label Eytys is definitely making a name for itself. They've teamed up with photographer Dafy Hagai for their latest campaign.

Commissioned by the Swedish brand, the Israeli Photographer is inspired by memories of her childhood and travelling across Israel with her family. The campaign titled Midbar, which translates in Hebrew as ‘desert’ or ‘wildnerness’, shows the rocky landscapes, still crystal waters and mountainous terrain of Israel in a beautiful aesthetic.

The street-cast models wear the clean-cut, minimal sneakers to perfection, in lighter or darker tones and in low-cut or higher silhouettes. For those of you already in love, you can get your hands on Eytys at Someplace.

This campaign imagery is everything.


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