So much to do, so much to see.

Words by

Veronica Stanford

The Virgin Australia Melbourne Fashion Festival 2016 is fast approaching. It’s time to get out your diaries, because the entire program has just dropped and once again the line-up is stellar.

The twentieth instalment, running from March 7-13, will boast a range of runway, business and cultural events, headed by some of fashion’s biggest names.

Think runways featuring Alice McCall, Dion Lee, Romance Was Born, Emma Mulholland, Yeojin Bae and many more. Even Jean Paul Gaultier is making an appearance, heading the launch of his line for Target.

Other runway favourites include the National Graduate Showcase presented by Target and supported by Fashion Journal (eep), the Famous For Fashion Street Style Runway and Kidswear Runway (super cute).

And when the models aren’t on the catwalk, there is a whole lot more fashion goodness to absorb.

On the other side of things, Diesel’s Renzo Rosso will lead the business seminars and there’ll be fashion writing workshops. If business over breakfast takes your fancy, you can also head to Crown’s marketing breakfast with Nicola Formichetti.

On the topic of food, Eat My Style will see Melbourne’s best dessert boutiques take on some of our favourite labels with fashion inspired sweets. We’re talking Life with Bird desserts from Bibelot, Limedrop desserts from Buch & Purchese and more.

The Festival’s Cultural Program is kicking off on February 13, and will run for the entire month leading up to the festivities. For the full program click here.

Don’t forget to nab your tickets here. We’ll see you there.


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We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
And it’s a little different to her usual.
Curating the exhibitions, seminars, runways and parties just for you.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
The street style in Sydney is fierce.
The street style is fierce in Sydney.
Get ready for Australia's premiere fashion event.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
Melbourne Fashion Festival off to a fiery start.
Not too busy to visit us Melbourne kids.
The future of Australian fashion is right here...
This is going to make for one jam-packed festival.
TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A inside look into behind the scenes of VAMFF.
A cultural night out for the fashion lover.
This is for my peeps and the freaks in the front row.
Last night’s MSFW: Designer Runway One was everything you dreamed of as a little girl.