On the never-ending quest to create the perfect fitting jean.

Words by

Veronica Stanford

We all know the struggle that comes with buying a new pair of jeans. Instead of taking a short trip to a department store and grabbing the first pair you lay your eyes on, jeans shopping is more of a highly technical, day-long search process. 

Jeanswear designer, Katherine Williams, understands the process all too well and she’s looking to make it a little easier.

The brainchild of Katherine, Liberty Jeans, is the newest edition to the jeanswear market. 

Liberty Jeans aims to deliver flattering silhouettes, comfort and on-trend styles at a pretty reasonable price point. Using premium Japanese and European fabrics and authentic washes, the label ensures there is something for even the toughest denim critic.

Liberty Jeans maintains strong attention to detail and is on a never-ending quest to create the perfect fitting jean. This focus has even seen the brand divert from the easy route of manufacturing off shore. Instead, every piece crafted by Liberty Jeans is designed, developed and manufactured in Melbourne, so it’s good for us and good for the industry. 


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