Supporting Maddie Riewoldt’s Vision.

Words by

Eliza Sholly

Converse has stepped up its support of Maddie Riewoldt’s Vision, launching its second limited-edition Chuck Taylor All Star x Maddie Riewoldt’s Vision purple sneaker.

Twenty dollars from the sale of each pair will go directly towards much-needed research for bone marrow failure. 

In 2016, Converse raised over $20,000 from sales of the purple Maddie Chuck. 

This year’s release will see the sneaker available both adults and kids sizing (having previously only been made for adults), allowing the whole family to support the cause.

“Purple represents the humour and spirit with which Maddie fought her battle – it became her favourite colour during her fight. It represents the cytotoxic waste containers for the treatments that were used to treat her disease; it signified getting better and having hope," said Maddie’s Vision director of marketing and communications, Alex Riewoldt.

“And of course, family was everything to Maddie. To think that all members of Australian families can show their support through this symbolic partnership would mean so much to her."

The shoes are available now from the Converse website and selected Converse stores across Victoria.


Leave a comment


In celebration of the Converse One Star.
In support of the Ovarian Cancer Research Foundation.
A closer look at Converse’s apparel line.
Alexander Wang is turning 10 (the label, not the person) and he wants to celebrate.
Ft. Dion Lee, Marimekko, Feit, Vanishing Elephant, Elke Kramer and more.
Retail therapy that's good for the heart.
With all in- app purchases going to charity.
For the homeless youth, LGBT youth and other vulnerable groups.
Capture the memories that have been kicked, dented, stained, and dirtied into your Chuck's
A mash-up of iconic styles hits stores this spring.
Converse's campaign celebrates the fans that make Chuck Taylors what they are.
The ultimate addition to your wardrobe staples...in more ways than one.
If you love sales and supporting good causes then the Very Special Kids Fashion Sale on Saturday 22 November at the Malvern Town...
Leathery, cross-stitched goodness.
Fitzroy based minimalists Handsom are spreading their sports-prep wings, expanding their operation to a brand new pop up on...
Converse and Missoni have collaborated again to create a match made in sneaker heaven
Introducing the Converse Chuck Taylor All Star Rubber, the winter music festival goer’s best friend.