21/06/2016
Ah thank you.

Words by

Giulia Brugliera

Important piece of news #1: Iris Apfel is 94. NINETY BLOODY FOUR. I know, look at her. We couldn’t believe it either. 

Important piece of news #2: We’ll soon be blessed with Iris Apfel emojis.

We’re assuming its because sometimes the devil cat or smiling poo won’t quite communicate our exact emotions, and undoubtedly, the Iris Apfel emojis will. 

Announced last night, the news has quickly spread, although no one's really sure what the emoji keyboard will entail. We’re betting on thick rimmed glasses, lots of accessories and colour. Lots of colour.

The emoji keyboard comes courtesy of Macy's brand, INC International Concepts. It’s to promote the brand’s collab with Apfel on a 40-piece Mod-themed fashion and accessories collection called Iris Meets INC.

As with the emoji sitch, we don’t yet know what the collection will look like, but we’re betting on thick rimmed glasses, lots of accessories and colour. Lots of colour.

We also do have a preview of the collection thanks to two campaign images. In one shot, Apfel can be seen wearing a sweatshirt with her quote "More is more; less is a bore."

This is going to be good.

macys.com

Leave a comment

Related

For when you're just not ready to delete.
Curating the exhibitions, seminars, runways and parties just for you.
ModiFace will help you browse, try and buy.
Giving Sassy Girl a run for her money.