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09/02/2017
Livestream it here.

Words by

Fashion Journal

Tommy Hilfiger’s putting on a show and we’ve got (virtual) front row seats. 

It’s the second ‘TommyNow' runway, the brand’s in-season fashion show boasting the benefits of immediately shoppable looks.

The runway features ultimate blonde, Gigi Hadid, sporting looks from her second TommyxGigi collab. 

But as with last season, this isn’t your regular fashion show. It’s a hybrid runway-meets-festival event, held at ‘TommyLand’ in Venice Beach, LA. 

The event also sees the brand taking see-now-buy-now to a whole new level, with every look available to purchase as soon as it’s modelled on the runway. Browse the collection above and then use the custom branded ‘TommyLand’ SNAP:SHOP app to shop the looks. Innovative, to say the least. 

Watch the livestream below from 12pm (AEDT).

tommy.com

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