We’re calling it. The Tommy Hilfiger runway has to be by far the most impressive show at this year’s NYFW.
Presented at the South Street Seaport in NYC, the event featured a full Tommy-themed seaside carnival, complete with rides, doughnut stands and pop-up stalls.
The show also launched #TommyNow, the brand’s inaugural see-it-now-buy-it-now concept. It makes the new collections directly accessible to the public, as the looks come down the runway.
Gigi Hadid led an A-list model cast – of Lottie Moss, Hailey Baldwin, Stella Maxwell and Chanel Iman – showcasing her capsule Tommy collab, as well as the brand's Fall 2016 collection.
Both collections epitomise Tommy's 30-year arsenal, with nautical, sport and Americana themes visible throughout the drops. They’re available from today in selected Tommy Hilfiger stores.