Let's go to the seaside.

Words by

Veronica Stanford

We’re calling it. The Tommy Hilfiger runway has to be by far the most impressive show at this year’s NYFW.

Presented at the South Street Seaport in NYC, the event featured a full Tommy-themed seaside carnival, complete with rides, doughnut stands and pop-up stalls.

The show also launched #TommyNow, the brand’s inaugural see-it-now-buy-it-now concept. It makes the new collections directly accessible to the public, as the looks come down the runway.

Gigi Hadid led an A-list model cast – of Lottie Moss, Hailey Baldwin, Stella Maxwell and Chanel Iman – showcasing her capsule Tommy collab, as well as the brand's Fall 2016 collection.

Both collections epitomise Tommy's 30-year arsenal, with nautical, sport and Americana themes visible throughout the drops. They’re available from today in selected Tommy Hilfiger stores. 


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