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Happy Australia Day, love ASOS.

Words by

Veronica Stanford

In celebration of the looming January 26th, Asos have realeased a list of the top ten designers they believe are the “the best, brightest and boldest of the Australian fashion scene.”

The list includes some well-known labels such as Minkpink and Evil-Twin and also features a range of other Aussie talents who make a range of clothing for all occasions.

Some other inclusions to note are Alice McCall, whose playful designs will lighten up any wardrobe, and Pageant, the sporty inspired label which will have you comfortably fitted both on and off the beach.

Landing the Top 10 are:

  1. Shakuhachi
  2. Poms
  3. Minkpink
  4. Emma Mulholland
  5. Evil-Twin
  6. Poppy Lissiman
  7. Verner
  8. Todorov
  9. Pageant
  10. Alice Mccall


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September 15 - 17.
Blue skies and sunshine.
Ditching the traditional runway setting altogether.
Forging a well-earned reputation.
High performance. Low carbon footprint.
A lesson in power dressing.
Exploring the Fashion and Textiles collection.
Spring, we're ready for you.
Think Karen Walker, Alice McCall, Assembly Label and more.
In with the old, in with the new.
An in-depth look at the woman behind the label.
A work experience opportunity like no other.
Pretty things, pretty people.
Ft. MM6, Ann-Sofie Back, Ambush, Jiniwaia, Filles A Papa, Faustine Steinmetz, Verner and KYE.
Verner brings it home for AW15.
Check in, then check in again.
A sneaker-wearing, bubblegum-toned, fun-filled shoot to get you through the week.
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
Start your own motorcycle girl gang in Pageant AW15
Cheeky galahs and swooping cockatoos up ahead.
Calling all uni students/fashion lovers/trend spotters/social media addicts.
“If I’m super splurging, I’ll go into Dolce and get like, one glove.”
We snapped Melbourne's cool kids.
This is going to be big.
Verner has opened up shop in Melbourne.
There's a new kid on the block.
Emma Mulholland's latest collection will have you bird crazy
The online retailer does it again.
Ditch the reindeer sweater this year.
Monk House Design have announced the dates for their annual studio sale.
With a line up reading as an “It List” of Australian talent and an in demand theme of minimalism, Wednesday’s MSFW: Designer...
Get your shopping shoes ready because it's sale time!
As if we didn’t already have every ASOS item in our basket, they’ve gone and released their SS14 lookbook - and we LOVE it.
Sherbet hues in relaxed silhouettes are mixed with rich navy tones in this sweet, but not too sweet shoot. And, we must admit, it...
The new ASOS WHITE collection has dropped. Hide the red wine.
Ex-RMIT fashion students and Melbourne creative cuties, Kate Renoylds and Amanda Cummings have been curating fresh designs under...
Minimalist yet intriguing, Dion Lee has done it again.
There aren’t many stores that are as loyal to Australian fashion design as Alice Euphemia in the Cathedral Arcade.