Topshop Topman announce the super cool kids they've got on board as ambassadors for their big Emporium store launch.

Words by

Hannah Blamey

Topshop Topman have some new kids on the block to help them spoil Melbourne rotten. Yep, the iconic British brand is all loved up with this old town and ready to open their third Melbourne store at the re-imagined precinct of Emporium. And, in typical Topshop style, they’re going all out .

The 2,732 sqm store will be the largest Topshop Topman store in the Southern Hemisphere to date (no biggie) and will house counter-season trends in line with northern-hemisphere counterparts in London, New York and LA, with weekly deliveries of fresh threads. To show spesh they think Melbourne is, Topshop Topman is producing a love letter to the city with the help of a few ambassador friends.

SeeWantShop blogger Lisa Hamilton, author Zoë Foster Blake, musician Nathaniel Willemse along with some new Topshop peeps including Isabelle Cornish, menswear blogger Luc Wiesman and actor Sean Keenan are helping to produce an exhibition that will be hosted across all three Melbourne Topshop Topman stores and will be a creative mix of static and digital imagery.

Special events for eager shoppers will include competitions, early bird entry into the striking store and winter social pick me-ups thanks to Topshop Topman and Mini Cooper Australia. If that’s not a declaration of love, we don’t know what is. 



Leave a comment


Curious Birdy & S.Rush collaboration collection.
Catch the last of the summer rays.
An in-depth look at the woman behind the label.
A label for all those moments in between.
All of the moments when our passion 4 fashion went horribly wrong.
Horn-rimmed glasses and leather shoes.
We challenge you to find a cuter photoshoot.
The kids are all white.
The newest label to hit the streets.
Accessories designed locally.
Count on extraordinaire Dion Lee to deliver the goods.
Retail therapy that's good for the heart.
Young Retailer of the Year nominations are now open.
Sydney sidewalks burst with bright patterns and bold silhouettes
The one you need in your life right now.
The hamburger of hamburgers is getting its own fashion line.
Laid-back and downbeat.
Snap up a bargain from the comfort of your own home.
This is the only time 'juxtaposition' can be used more than once.
The ultimate addition to your wardrobe staples...in more ways than one.
G Star Raw launches at Melbourne's Emporium.
Samantha Farrugia is a designer, artist, spiritual leader, animal welfare supporter, and absolute do-gooder.
After a rough year of being blamed and shamed, Terry Richardson makes a comeback…this time in front of the camera
Something about our upcoming summer style has Fresh Prince of Bel-Air, Beverly Hills 90210, and a little bit of early '90s...
The time has come for LIFEwithBIRD's Melbourne warehouse sale.
A match made in Swarovski-studded, fluff-balled, gold-dusted, cherry-cola heaven
Internet and fashion collide.
Representing the iconic Australian beach culture, SABO Skirt and It's Now Cool know how to do hot weather
Zoe Kravitz to hit Topshop Sydney this Friday
The sports luxe trend is on a high with Maikel Tawadros's latest collection.
There's more to Miss Kleckley's latest collection than meets the eye...
Guaranteed to make you feel like a Spice Girl.
Get spring racing ready with Hawes & Curtis.
Topshop announces a brilliant collab with MARQUES' ALMIEDA
Fashion designer, Fleur Wood's new book Food Fashion Love is set to hit stands on September 24
60 years young and still growing strong.
Every dad has a signature style, but some are dorkier than the rest.
Wednesday night’s Melbourne Emporium launch saw 1500 stylish guests flock to celebrate the shopping centre’s official launch.
Kelly Osbourne has a story to share with us.
Fans of sculptural silhouettes and minimalism flocked to Melbourne’s Emporium last night for the opening of Dion Lee Site 02.
Bold colours, traditional patterns and modern designs come together for unique label Asiyami Gold.
Nike Roshe Run Premium Jacquard iD sneakers are the shoes you've been dreaming of.
This emerging New York Unisex street wear label was born out of a passion for colourfully kitsch 80s prints. Their latest...
The Melbourne International Film Festival is upon us once again, bringing a slew of fashion and music documentaries to the mix....
Danielle Romeril is a Dublin-based designer who we really dig.
Ex-RMIT fashion students and Melbourne creative cuties, Kate Renoylds and Amanda Cummings have been curating fresh designs under...
Bassike by name, but not basic by nature.
Whether you’re a wannabe bride or fashion lover, this is your chance to chat to celebrated designer Akira Isogawa.
Everyone the world over just amped up their squat regime.
The London it-girl is the new face of the legendary London label.
New label, Skodia, has released a beautiful new lookbook for their maiden collection.
An imaginative new project between Romance Was Born and the NGV will have your inner child desperate to come out to play.
Undressed: 350 years of Underwear in Fashion explores and celebrates the not-so humble undies.
Fashion, art and nature combine in this editorial by Agnieszka Chabros.
Michelle Tran and Jade Leung shoot with Cassie from London Management. We caught up with Cassie and chatted about modelling and...
When you step into a pair of ROC shoes you have to be pre­pared for an adven­ture. Their lat­est streetwear col­lec­tion ROC NEO...
It is safe to say that there is a new boss in the Top­shop design offices… a Moss boss.