Topshop Topman have some new kids on the block to help them spoil Melbourne rotten. Yep, the iconic British brand is all loved up with this old town and ready to open their third Melbourne store at the re-imagined precinct of Emporium. And, in typical Topshop style, they’re going all out .
The 2,732 sqm store will be the largest Topshop Topman store in the Southern Hemisphere to date (no biggie) and will house counter-season trends in line with northern-hemisphere counterparts in London, New York and LA, with weekly deliveries of fresh threads. To show spesh they think Melbourne is, Topshop Topman is producing a love letter to the city with the help of a few ambassador friends.
SeeWantShop blogger Lisa Hamilton, author Zoë Foster Blake, musician Nathaniel Willemse along with some new Topshop peeps including Isabelle Cornish, menswear blogger Luc Wiesman and actor Sean Keenan are helping to produce an exhibition that will be hosted across all three Melbourne Topshop Topman stores and will be a creative mix of static and digital imagery.
Special events for eager shoppers will include competitions, early bird entry into the striking store and winter social pick me-ups thanks to Topshop Topman and Mini Cooper Australia. If that’s not a declaration of love, we don’t know what is.