Not even joking.

Words by

Hannah Cliton

Topshop’s global Spring/Summer ’17 campaign is here and it's a little different than usual.

The new look for Topshop comes in the form of florals, and lots of them. With a slight vintage vibe, the line features berry tones, denim and a whole lot of ruffles. Topshop has also added floral embroidery to a selection of jackets, shoes and bags for the collection, and we’re all for it. 

The retailer tapped fresh face Lily Jean for the campaign, with the British model lending a youthful vibrance to the images. In a series of shots and short clips, the British model can be seen modelling the line across a colourful backdrop of California’s beaches, alongside Britain’s streets.

The highly feminine line makes for a gorgeous contrast with urban London, and a stunning pairing to LA’s easy-going vibe. 


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