Playing with the big kids now.

Words by

Veronica Jenkinson

TY-LR is the latest label to take up permanent residency at Myer.

This month will see TY-LR launch into five Myer stores across Melbourne, Sydney and Adelaide.

Relatively new on the scene, the label has already garnered international attention with the likes of Kylie and Kendall Jenner and Khloe Kardashian. Its powerful and effortless style has also gained the label much love on home ground, being popular with Nadia Fairfax and Rebecca Judd (as you can see from the above campaign).

“At just one year old, we are extremely proud of TY-LR and its inception into women’s fashion. We can’t wait for our concession stores to be a part of the Myer design family,” said Melanie Flintoft, one of the label’s managing directors.

TY-LR is available at Myer in Melbourne CBD, Chadstone, Adelaide CBD, Bondi and Sydney CBD.