Praise Yeezy.

Words by


Human headline, superstar and self-proclaimed god, Kanye West, will be opening pop-up stores across the globe this weekend, with Melbourne and Sydney making the cut. 

Revealing via Twitter that 21 stores will be opening worldwide, the pop-up comes in the wake of his divisive new album Life of Pablo.  

Yeezy has opened Aussie pop-ups in the past, coinciding with his last world tour and generating lines that snaked around the block. By all accounts, this will be no exception. The stores are rumoured to stock limited merch revolving around his new album, including hoodies, jackets and swimsuits. 

Of course, the exact locations are being kept a tightly held secret. Stay tuned to West's website for any further developments. However, we've heard whispers that a creative – some might say magical – space in Collingwood might be looking particularly busy this weekend. 

Check out Yeezy's website for more details. 

This article originally appeared on Beat Magazine 

Leave a comment


With snakeskin accents, no less.
The most significant partnership between a non-athlete and an athletic brand.
Now until the end of January.
More than a little confused.
Soft light, bed hair, relaxed fits.
Yeezy styles for little feet everywhere.
Ft. adidas, Stella McCartney, Calvin Klein Performance, Rick Owens, Maison Martin Margiela.
A sneaker-wearing, bubblegum-toned, fun-filled shoot to get you through the week.
Talk about an ephemeral love affair.
Because "fashion shouldn't be exclusive"...
Get all your essentials covered this summer.
The two pair up again to bring you more sick sneakers.
Designer sportswear priced at a penny.
The Australian-Ghanian label is popping up new stock in Sydney.
You have one week to save your pennies.
adidas Originals 2014 Fall/Winter Lookbook
If you’re into colourful prints and want to brighten up your winter wardrobe, we’ll probably see you this weekend.
The environmentally conscious UK designer once again collaborates with adidas for an innovative collection that's all about...
adidas have launched their ss14 collection and it's all about designer collaborations