Because it's perfection.

Words by

Giulia Brugliera

Congrats. If you’re reading this, it means you want to see more Chloé and by default have excellent taste. You likely also have insufficient funds to purchase anything Chloé unless it’s prefaced by the words ‘See by’ – but that’s beside the point. 

Because the new campaign is glorious. 

It’s not littered with celebs nor does it feature in a Kanye West music video alongside a crying Kim Kardashian. 

In true Chloé style, it’s simply beautiful.

The shots have a certain ease, like you’ve caught these three impossibly beautiful/well-dressed models in a candid moment. Shoutout to Theo Wenner for delivering these light, natural and grainy images with his astute photography skillz.

Also the styling is supreme. The lead image features three distinct looks and we honestly can’t decide which is the best. That breezy bohemian dress in the perfect shade of blush that won’t wash me out? That boxy shearling jacket which I don’t care how much it costs, I will buy? Or that white blouse, perfectly tucked into those slightly military-esque white pants that are work appropriate but also fashion-work appropriate?

I honestly don’t know. 

Lastly, can we appreciate how Chloé has executed a daytime smoky eye? Outside Christine Centenera, I didn’t even know this could be an acceptable, wearable thing.

Props to Chloé for delivering this whole thing. 


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