Best start to the morning ever.

Words by

Veronica Stanford

So we’re pretty damn excited about the news of Beyoncé’s newest venture, Ivy Park, an activewear collaboration with Sir Phillip Green.

Described as merging fashion-led design with technical innovation, Ivy Park looks like the coolest line ever. 

But that’s not the only thing that’s got us bouncing in our seats this morning. A little trip over to the very sleek Ivy Park website lets you preview a whole lot of instrumental tunes. And we’ve got a sneaking suspicion they could be tracks from Beyoncé's upcoming album (rumoured to be dropping later today).

The Ivy Park website shares interactive visuals of Bey and her crew, letting you click on the screen to change the track. The tunes kick off with the instrumental from ‘Formation’, before heading onto some unknown tracks. Tracks that we suspect are from the upcoming album.

Of the activewear line, Bey said that she wanted to "push the boundaries of athletic wear and to support and inspire women who understand that beauty is more that your physical appearance."

The collection will be available from April 14 at The Iconic, Glue Store and Myer.


Leave a comment


High performance. Low carbon footprint.
It’s official, because Tim Gunn said so.
Bold, iconic and feminine.
And it's everything you dreamed of.
Thanks to Bey, Tidal's finally making waves.
Designer leggings, tanks, tees, jackets, trackpants on sale for one week only.
"Luxury activewear gives those who can afford to wear it a sense of moral superiority."
Focus on quality rather than quantity.
The most bootylicious superhero there ever was.
In the wake of their reunion, we pay tribute to Destiny’s child.
Our favourite fashion friendships of all time.
Some motivation to get yo' buns to the gym.
Our girl-crush just got a lot more intense.
'Tis the season for a touch of daggy.
Because we all want world peace.
Everyone the world over just amped up their squat regime.