1 / 4
< || >
Why do we get dressed?

Words by

Anastasia McInerney

UNIQLO’s latest campaign delves a little deeper than your average. 

The brand is asking us to consider, “why do we get dressed?” with the aim of sparking deeper thought into our clothing and its role in our everyday lives. 

The campaign highlights the Japanese values of simplicity, quality and longevity, with UNIQLO continuing to prove that simple design can still be technical and well-considered.

True to brand, the Fall/Winter 17 collection presents high-quality, functional and on-trend pieces. There are jeans designed to ‘keep you flexible’, jogger pants ‘made for work and play’ and cashmere knits ‘made for whoever you want to be’.

Selected styles feature Ultra Light Down for warmth and mobility, while innerwear has been created using the brand’s Heatteach technology for warmth. 


Leave a comment


The country of Hello Kitty train stations, pink McDonald’s burgers and all-you-can-eat KFC.
It's not just Kitsuné doing coffee.
"Nowadays no collab would surprise me."
The retail giant continues its reign.
Parisian femininity meets inherent wearability.
An impressive range in an even more impressive campaign.
For men who seriously know how to dress.
Because who really ever got over them anyway?
This emerging New York Unisex street wear label was born out of a passion for colourfully kitsch 80s prints. Their latest...