10/06/2016
YES.

Words by

Veronica Stanford

Well kids, this news has got us reeling.

UNIQLO has announced Christophe Lemaire will be taking the reins as its new artistic director.

The ex-Hermès creative director will head up a new UNIQLO research and development centre in Paris and launch new a line. UNIQLO U will consist of "elevated basics."

Lemaire told BoF: "Our ambition is to fill the gap between what’s fashion and what’s ‘normal’. I know the word 'normcore' is overused, but there’s something about normality I find very interesting — how do you make it super normal but refined and cool and desirable?"

Lemaire is no stranger to the Japanese retailer. He’s already designed two previous sold-out collections for UNIQLO, which consisted of simple knits, smock dresses and wide-leg pants.

We won’t have to wait long to see Lemaire’s designs either. UNIQLO U is set to launch at Paris Couture week in July.

uniqlo.com/au

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