Combining shopping and pizza is like hitting the what-women-want jackpot, and Urban Outfitters could be all over it.
This development makes us a little nervy though, as pizza and shopping can be a vicious cycle at the expense of your bank account.
The theory: pizza makes you happy/lose all your inhibitions, therefore you're going to make bad choices and think you can afford/suit everything in store.
What evil geniuses Urban Outfitters are.
The retailer has reportedly purchased Philadelphia-based restaurant Pizzeria Vetri, with hopes this inclusion into stores will boost consumer activity and engagement. Highly likely.
Anything with pizza in it is sure to get our attention.