All I heard was pizza.

Words by

Naomi Hatton

Combining shopping and pizza is like hitting the what-women-want jackpot, and Urban Outfitters could be all over it.

This development makes us a little nervy though, as pizza and shopping can be a vicious cycle at the expense of your bank account.

The theory: pizza makes you happy/lose all your inhibitions, therefore you're going to make bad choices and think you can afford/suit everything in store. 

What evil geniuses Urban Outfitters are. 

The retailer has reportedly purchased Philadelphia-based restaurant Pizzeria Vetri, with hopes this inclusion into stores will boost consumer activity and engagement. Highly likely.

Anything with pizza in it is sure to get our attention.