Run, don't walk.

Words by

Zoe Beer

We are swiftly approaching the end of 2015 and that means one thing; we are closer to VAMFF 2016, taking place March 7-13.

The only thing coming up faster is the deadline to apply for VAMFF’s highly anticipated National Graduate Showcase.

Target is presenting the event for the third-year running, and is offering a massive $25,000 grant to the most outstanding designer from the showcase. And that’s not all. The chosen deisgner will also get the opportunity to create a one-off capsule collection.

Last year’s winner, Rachael Zheng, has just released her collection and if it’s anything to go off, this is the kind of career kick-start dreams are made of.

So listen up all you talented graduates. You just need to submit your application with a capsule folio of work and keep your fingers crossed. A panel of industry professionals will review the submissions and you’ll be in with a chance to become one of 12 emerging fashion design graduates presenting their work at VAMFF.

Apply here before November 23. While you wait, check out last year's showcase here.



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We've come a long way since the old suit and tie.
Exploring the Fashion and Textiles collection.
The one that was held in a carpark.
The one where I outfit repeated.
Presented by Target and Supported by Fashion Journal.
The one where street style steps up.
The one where I tried (and failed) to look effortlessly cool.
A celebration of the strength and diversity of Australia's fashion industry.
Curious Birdy & S.Rush collaboration collection.
NB: some of these lessons were learned the hard way.
Really, really, ridiculously good-looking.
Celebrating bigger and better than ever.
It's all about our laid-back, unstuffy confidence.
Count on extraordinaire Dion Lee to deliver the goods.
Let us take a moment to reflect on the inspiring week that has been. In GIFs.
VAMFF comes to a close with Romance and Bush Magic.
Converse kicks on the runway? Thumbs up always.
The best part of fashion week.
We really, really wanted to reach out and feel the models (and yes we know how weird that sounds).
"I like the idea of how we as Australians are really in awe of everything that’s going on overseas, but really we take a...
"We looked at Japanese Bosozoku girls, which is an underground subculture of female biker gangs in Japan."
Live music on the catwalk and music to our ears.
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
"Well it was quite interesting last year, the fire alarm was set off by a steamer and we all had to evacuate."
"Not for the fainthearted, but for today's fashionkilla."
'You are never going to see us do the same sort of thing or send the same thing down the runway."
"But this is the pinnacle, the most important award in the country."
Melbourne Fashion Festival off to a fiery start.
Not too busy to visit us Melbourne kids.
The future of Australian fashion is right here...
This is going to make for one jam-packed festival.
TOME, ètre cècile and Martin Grant are coming home for VAMFF.
A inside look into behind the scenes of VAMFF.
A cultural night out for the fashion lover.
Bringing the bush to the beach.
Angela Missoni talks about the history of the iconic Italian fashion house.
Fashion lovers can now earn their Missoni stripes for a fraction of the price.