09/12/2016
Gear up.

Words by

Veronica Stanford

Gear up, kids. The Virgin Australia Melbourne Fashion Festival is back for its 21st year and we can’t wait for March to hit.

2017 will see the festival run over three weekends, with over two weeks of free and ticketed events.

Kicking off on March 1, the event will showcase the best of three creative fields – fashion, arts and ideas – and continue to pioneer a ‘see now buy now’ runway model.

“The Festival is proud to host and share such wonderful design talent with an even stronger emphasis on Fashion, Arts, Ideas and so much more. Our dynamic program will celebrate creativity in all its forms,” said Festival CEO, Graeme Lewsey.

The City of Stonnington will host the festival’s first Fashion Weekend on March 4 and 5, with retailers presenting exclusive offers and activities.

The Premium Runways are back between March 15 and 19. The runways will see over 45 of Australia’s emerging and established designers showcase their collections at the iconic Royal Exhibition Building.

Once again, your sistas at FJ will be supporting the National Graduate Showcase, this year presented by AMP Capital Shopping Centres. The night will celebrate the best original collections from Australia's fashion graduates.

You can check out the full program here. Tickets are already on sale and between us, would make an excellent Chrissy gift.

vamff.com.au

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