The final instalment.

Words by

Veronica Stanford

The final instalment of Converse’s video series, Forever Chuck, is here.

After exploring Why Iconic Characters Wear Chucks and Chucks and LA Culture, the next video takes us to London and Paris to explore the Chuck Taylor’s influence on global fashion.

Hosted by international model Winnie Harlow and directed by Karim Huu Do, From the Runway to the Streets takes a look at the Chuck’s role in street style and fashion movements.

“Fashion is one of the most influential cultural movements and purest forms of individuality and self-expression,” says chief marketing oOfficer at Converse, Julien Cahn.

“The versatility of the Chuck Taylor allows the sneaker to be on point with a high-end couture dress or jeans and has remained an iconic symbol of fashion expression worldwide.”

Check out the clip below.


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