29/06/2015

Words by

Savannah Anand-Sobti

Jeans, for many, are a crucial element in the everyday wardrobe. Behind each label there’s a crew of women and men evolving season by season to create the perfect pair of jeans for us.

With Surf Stitch's newest video series The A-Z Of Denim, we go behind the scenes to meet the brainchildren, essential makers and doers of a number of beloved labels.

Hailing from Gothenburg, Sweden, Dr Denim has quickly become one of Australia’s go-to denim label. The family-owned brand is the product of a passionate team who design, create, test and test again each denim style.

In this clip, Australian brand manager Dan Brassett and distributor Mattias Friberg take us on a brief journey of the brand, to a soundtrack of Crystal Love off Burn Antares’ new EP.

Watch this episode of A-Z Denim to get a glimpse into the world of denim and for more visit their website.

www.drdenim.com.au

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