24/04/2017
Saving our planet is the thing to do.

Words by

George Tzintzis

If you’re reading this, chances are you went to The Great Barrier Reef on school holidays when you were 12.

No?

Then you’ve definitely learnt about it in school. Well, our national treasure is sick (enter sad face emoji) but luckily there are some good people out there doing something about it.

Online fashion retailer YOOX and iconic Australian brand We Are Handsome, have together launched a six-piece capsule collection on the best day ever — Earth Day.

Working alongside The Great Barrier Reef Foundation, the new launch aims to raise funds and awareness around the issue of coral bleaching. 

"Working with YOOX on this campaign has been a fantastic experience for us to contribute to a cause that is so close to our hearts. Having explored the Great Barrier Reef several times, we know its value, significance and beauty — inside and out. We couldn't be more thrilled to partner with YOOX and their efforts to bring awareness to the dangers that face the Reef," said WAH creative director, Jeremy Somers. 

The capsule collection features two one-piece styles, two bikinis, leggings and a tee in an exclusive print that celebrates the natural beauty of the reef.

Saving the planet never felt so good.

The capsule collection will be sold exclusively online at YOOXYGEN, YOOX’s friendly online eco-corner.

yoox.com

Leave a comment

Related

A look at the generation of local labels championing local production.
With soul, creativity and love.
Social responsibility never looked so good.
A swimwear label to know about.
It’s official, because Tim Gunn said so.
Bold, iconic and feminine.
And it's everything you dreamed of.
File under cute present ideas.
Casual, Perth or Melbourne
Think of it like making better friends with the labels you already love.
Due to intense global competition and a devaluation of the US dollar.
And because it's by COS, we are in love with it.
The future of sneakers is looking very sustainable.
Good tunes, good vibes, good time.
Quite frankly, it isn’t that simple.
Because it can be really confusing out there.
Designer leggings, tanks, tees, jackets, trackpants on sale for one week only.
All summer vibes and bangers.
New collection by We are Handsome sees a new standard for the brand
"Luxury activewear gives those who can afford to wear it a sense of moral superiority."
Focus on quality rather than quantity.
It only takes a hashtag to join a revolution.
Some motivation to get yo' buns to the gym.
Upcycled fashion like you've never seen.
LaLa Land's new pieces are as imaginative as they are innovative.
Mega babes, exotic beaches, sexy bikinis.
Mix, match and mismatch with RH swimwear.
A bunch of babes in one-pieces.
Take a float around in these black beauties.
Representing the iconic Australian beach culture, SABO Skirt and It's Now Cool know how to do hot weather
Attention everyone: this one involves presents.
Saving the world, one Canadian tux at a time.
Don’t deny it, there’s a bit of free spirit in all of us
The weather may still be freezing beyond belief...but a little premature swimsuit bags-ing never hurt anyone. Am i right? Am i...
The debut swim collection from Lonely Swim is a refreshing dip in a sea of floral-printed, neon-coloured bathing suits.