A spoof like no other.

Words by

Eliza Sholly

If you don’t know the name Nathalie Croquet, you're about to. The French journalist, photo editor and stylist has been working in the industry for over 30 years, collaborating with the likes of Biba and Jean Paul Gaultier.

For her most recent project however, Croquet is making a comment on the perception of female beauty in today’s society, through her series, SPOOF. Photographed by Daniel Schweizer, the series recreates the exact positions, hair, clothing, makeup, lighting and creative direction  of the most notable high fashion campaigns.

The series attempts to deal with the devastatingly high standards of beauty to which women are subjected, attempting to spoof the perception of supermodels today. It also considers the concept of ownership in creative fields and the challenges surrounding copyright. You can hit Google Translate and read more about the series here.

It ain’t easy to pose next to a supermodel when you aren’t one, so major props to Croquet and her models for this effort. We love. 


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Even Vogue editors don't think it's relevant.
I’m not even sure if we’re doing it to appease the patriarchy anymore.
It’s ridiculous to think a tee can effect change.
It's called 'Women are the Future', for starters.
A detailed account of every time you’ll cry like a baby.
You know it, I know it. So let’s do it.
We can finally get our hands on a pair of those kiss print knickers.