04/05/2017
Pens out.

Words by

Eliza Sholly

For the majority of us mere mortals, going to Mercedes-Benz Fashion Week is more of a dream than a reality. And while the runways still remain a place for cool fashun people (and bloggers with zero sense of shame), we have dubbed the seminars as THE place to be.

If this is the first you’re hearing of these seminars, you’ll be pleased to know they’re 100% informative and 100% open to the public. If you need some more info, however, check out the program descriptions below.

Clean Cut Fashion Association Presents Future Talks

When:
Friday May 19, 10am
What: Running in its third year thanks to Clean Cut Fashion, this seminar addresses the future of fashion. This year's talk will be hosted by renowned Australian author and journalist, Clare Press, and will see experts discuss the importance of quality over quantity, off-shore and on-shore manufacturing, and future-proofing our fashion industry in a globalised world. The panel includes founder and creative director of Viktoria & Woods, Margie Woods, co-founder of Manning Cartell, Gabrielle Manning, and environmentalist and model, Laura Wells.
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Ragtrader Live

When: 
Friday May 19, 1pm
What: Split into two parts, this seminar targets industry folk with an interest in capitalising on a competitive international marketplace.

Part 1: The Business of Marketing

With more and more businesses utilising social media channels to grow both revenue and profile, The Business of Marketing will explore strategies to stay ahead of the curve. The panel will see digital influencers Nadia Bartel and Jasmin Howell reveal key insights into what works, what doesn’t and what has real commercial viability. This is a must-see event for both brands and consumers wanting to capitalise on their buying and selling power in a digital economy.

Part 2: The Business of Buying

In the last few years, Sydney has cemented itself as an international fashion capital, seeing a 75% increase in international buyers at Sydney Fashion Week. With more commercial opportunities available to designers than ever, The Business of Buying will explore how designers can maximise sales. A power panel of buyers and industry figureheads from Saks Fifth Avenue, Moda Operandi and Selfridges will discuss global marketing insights, sales strategies, expert advice and how designers can flourish on an international scale.
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WGSN Trend Talk

When: 
Thursday May 19, 3pm
What: Hosted by WGSN, a world leader in trend forecasting, this seminar will tackle what we can expect for the future of the industry.

Part 1: Fashion Futures

In a digital and global age, it’s crucial to look beyond the obvious to stay on top of the latest trends. In this session, WGSN trend expert, Helen Sax will explore the global drivers shaping consumer demand and what it means for fashion today. Starting with a seasonal overview, Sax will touch on catwalks, lifestyle and culture trends in the global and Australian markets.

Part 2: Panel Discussion

The Made in Australia panel will feature a conversation between Dion Lee, Marnie Goss from Camilla and Marc and Net-A-Porter’s Retail Fashion Director Lisa Aiken.

Tickets to all events can be purchased here.

mbfashionweek.com/australia

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